Premium

$249

per month

  • 25 active focus groups
  • 250 participants/group max
  • Export to PDF and Excel
  • Priority email support
  • Custom branding
  • Video replies
  • Phone support

Pro

$99

per month

  • 10 active focus groups
  • 100 participants/group max
  • Export to PDF and Excel
  • Priority email support
  • Custom branding
  • Video replies
  • Phone support

Plus

$49

per month

  • 5 active focus groups
  • 50 participants/group max
  • Export to PDF and Excel
  • Priority email support
  • Custom branding
  • Video replies
  • Phone support

Premium

$2499

per year

  • 25 active focus groups
  • 250 participants/group max
  • Export to PDF and Excel
  • Priority email support
  • Custom branding
  • Video replies
  • Phone support

Pro

$999

per year

  • 10 active focus groups
  • 100 participants/group max
  • Export to PDF and Excel
  • Priority email support
  • Custom branding
  • Video replies
  • Phone support

Plus

$499

per year

  • 5 active focus groups
  • 50 participants/group max
  • Export to PDF and Excel
  • Priority email support
  • Custom branding
  • Video replies
  • Phone support
  • Additional "Premium" features...
  • Unlimited group duration
  • Unlimited group observers
  • Open discussion questions
  • Sequential questions
  • Unbiased questions
  • Private questions
  • Private replies
  • Anonymous focus groups
  • Reply sentiments
  • Private groups
  • Semi-private groups
  • Public groups
  • Email activity reports
  • Moderator messaging
  • Notification system
  • Moderator file uploads
  • Participant file uploads
  • Multi-language support
  • Mobile & tablet access
  • Participant anonymity
  • Email validation
  • Additional "Pro" features...
  • Unlimited group duration
  • Unlimited group observers
  • Open discussion questions
  • Sequential questions
  • Unbiased questions
  • Private questions
  • Private replies
  • Anonymous focus groups
  • Reply sentiments
  • Private groups
  • Semi-private groups
  • Public groups
  • Email activity reports
  • Moderator messaging
  • Notification system
  • Moderator file uploads
  • Participant file uploads
  • Multi-language support
  • Mobile & tablet access
  • Participant anonymity
  • Email validation
  • Additional "Plus" features...
  • Unlimited group duration
  • Unlimited group observers
  • Open discussion questions
  • Sequential questions
  • Unbiased questions
  • Private questions
  • Private replies
  • Anonymous focus groups
  • Reply sentiments
  • Private groups
  • Semi-private groups
  • Public groups
  • Email activity reports
  • Moderator messaging
  • Notification system
  • Moderator file uploads
  • Participant file uploads
  • Multi-language support
  • Mobile & tablet access
  • Participant anonymity
  • Email validation
Basic (Free) Account - 1 active focus group, 10 participants/group, standard email support, no exports, no branding, basic feature set

(you can upgrade later if you choose to)

Frequently asked questions

Have a question you don't see answered here? Email us and we'll be in touch asap.

[email protected]

Are there any contracts required?

No, there are no contracts required. Upgrade, downgrade or cancel your account at any time.


What does the 30-day money-back guarantee cover?

We offer a 30-day money-back guarantee on all plans. If you're not satisfied within the first 30 days of subscribing to a paid plan, just email us and we'll refund you for the cost of the subscription 100%.


If I don't like it, how do I cancel my subscription?

You can cancel your subscription at any time, no questions asked. Simply sign-in to your account, click on your username (which is located in the upper right-hand corner of every page on the site), select "Your Subscription," and then click the "Cancel your subscription" link. All set! Your subscription will be cancelled immediately and you won't be charged again. You can always subscribe again later on when you want to use FocusGroupIt again.


Do you offer a free trial on the paid plans?

No. Instead, we offer a 100% free account that lets you run small scale focus groups for no cost, with no credit card required. If you like it, you can then upgrade to any of the paid plans for additional capacity (groups, participants, etc.), more features and advanced support. If you get a paid plan and aren't satisfied, we offer a 30-day money back guarantee on all plans.


What if I need more than the "Premium" plan offers?

Contact us if you need more focus groups and/or maximum participants than is offered in the "Premium" plan.


Can I hire FocusGroupIt to run my focus groups?

Yes. We can connect you with qualified professionals that can help you run your focus group. Available services include:

  • Study design & planning
  • Questionnaire development
  • Focus group moderation
  • Analysis & report prep
  • Participant recruitment
  • Incentive management

Email us your project specs and we'll send you a "ballpark" estimate within 24 hours.


Can I change plans after I sign-up?

Yes, you can upgrade or downgrade plans at any time.


Do I need to provide a credit card for the free account?

No. No credit card is necessary for the free account.


Why subscriptions? Why can't I just pay per-group?

We talked with many FocusGroupIt users to determine how they wanted to pay and heard a variety of opinions, but most people favored subscriptions because they didn't want to feel "nickel and dimed" by having to pay every time they wanted to run a new focus group (since most people do multiple focus groups at a time). After careful consideration, we decided to offer monthly subscriptions with no long-term contracts required, which enables customers to get many focus groups with each plan and just cancel when they are done running their project. If you have strong anti-subscription feelings, then email us and we'll see what we can do.